JOSEPH P. FICTION
1234 Any Street
Any City, Any State 09876
Highly skilled and dedicated sales and marketing executive offering an
impressive 17-year background in the strategic leadership of national and
Exceptional understanding of international sales strategies. Able to provide
comprehensive solutions and direction in cross-cultural environments. Fluent
in French, German and Japanese.
Computer proficient in a wide range of operating systems and software
Areas of expertise include:
Sales & Marketing Growth
International Account Development
OEM & Business Partner Relationships
Market Research & Feasibility Studies
Total Quality Management Procedures
Staff Leadership & Team Development
EXECUTIVE VICE PRESIDENT: NATIONAL & INTERNATIONAL SALES
ABC, Inc., Any City, Any State
May 2012 - Present
Guide corporate strategies for the development and implementation of
infrastructures in sales, marketing, research & development, engineering,
manufacturing, finance, and administration.
Developed sales/marketing plan in support of investor management of a $10
million sales objective.
Increased annual sales revenue by $5 million within 17 months by
establishing OEM and international distribution channels.
Maximized profits through efficient vendor negotiations and contracts, and
the identification and reduction of gratuitous cost factors.
Company is currently recognized as #1 in the Industry, from a previous 24th
VICE PRESIDENT OF SALES & MARKETING
DEF Corporation, Any City, Any State
February 2009 – April 2012
Brought on board to rescue failing sales, rejuvenate ineffective marketing
programs, and resolve international logistics and U.S. Customs issues.
Generated $2.7 million in targeted business within six months.
Developed and implemented strategic sales and marketing solutions with
financials to support a $3 million increase in new business revenue.
Prepared annual updates to the marketing policy and assisted in preparation
of annual fiscal plans.
Negotiated contractual terms and provided consult to information providers
in all principal decisions. Reviewed current contracts to determine
modifications, renewals and terminations as situations dictated.
Contributed to the recruitment, training and retention of top-caliber sales
professionals, and developed a team that was proficient in all levels of
sales and marketing operations.
DIRECTOR OF INTERNATIONAL SALES
GHI Company, Any City, Any State
January 2007 – February 2009
Conducted bottom-up reorganization of international sales in preparation of
major project release.
Bolstered sales and marketing efforts to produce a 45% increase in prospects
through the launch of two new products via trade shows, magazine ads, and
direct mail campaigns.
Implemented a first-of-its-kind international distribution training program
for Asian and European distributors, generating a solid interest in company
products in overseas markets.
Developed promotional opportunities to increase income generation and sales,
achieving an overall growth of 78% in the first year.
Directed and maintained a $1.5 million marketing budget.
Instituted a system of team leads to organize, operate and mentor production
team. Team leads were established in sales, marketing, product development,
customer support, and systems engineering.
EXECUTIVE MANAGER: IMPORT & EXPORT MERCHANDISING
JKL Incorporated, Any City, Any State
December 2004 – December 2007
Managed largest revenue producing business unit, generating over $24 million
in annual revenue.
Identified new import product opportunities, evaluated domestic buying
offices and reduced overhead cost by over 40%.
Coordinated team marketing activities to receive top national performance
recognition at 400% of shipped unit business plan.
Saved $350K in operating costs through the development and implementation of
an automated system to track, evaluate and reduce product deficits.
Researched and designed new advertising program to utilize $250K of co-op
advertising, successfully increasing sales and market penetration of
suppliers in the $2-$4 million range.
Negotiated with U.S. and international companies to create strategic export
programs that succeeded in exceeding sales targets while ensuring high
standards of service and quality.
MANAGER: SALES & RISK MANAGEMENT
MNO Inc., Any City, Any State
January 2000 – November 2004
Successfully positioned company to emerge from bankruptcy through
diversification, creation of effective reporting, and development of risk
analysis procedures in both marketing and merchandising.
Introduced strategic merchandising plan that met the unique needs of a high
level client and a specific market segment, increasing gross margin by 3.5
points and securing $24 million in sales.
Directed formulation of franchise and distributor agreements.
Led a professional team of 125 sales executives in eight countries.
University of Import, City, State - 1999
* MASTER OF BUSINESS ADMINISTRATION (MBA)
Emphasis in International Business
University of Import, City, State -
* BACHELOR OF SCIENCE
Business Management & Marketing
Business Marketing Association
American Marketing Association
American Management Association
Association for International Business
Association of Management Consulting Firms
International Association of Business Communications
Executive, Manager, Business, Operations, Vice President, Marketing, Sales,
International, National, OEM, Distribution, Product, Development, Research,
Logistics, Strategic, Market, P&L, Contracts, Negotiation, Diversification,
Policies, Procedures, Standards, Standardization, Merchandising, Reporting,
Finance, Accounting, Consultant, MBA, Fluent in: English, German, French,
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