• Top performing sales and marketing executive offering an impressive 17-year background in national and international technology sales. Extensive experience in global sales strategies and cross-cultural business environments. Provide comprehensive direction and leadership in highly competitive markets. Fluent in French, German, and Japanese.

  • Produce business strategies that clearly define product advantages, sales initiatives, and forecasted performance, and develop highly qualified sales and marketing teams. Cultivate long-term client commitments in competitive markets.

Areas of Expertise

  • Tech Sales & Marketing Operations

  • Key Brand Building & Market Share

  • Risk Mitigation & Strategic Solutions

  • C-Level Presentations & Acquisitions

  • Revenue & Profit Growth Strategies

  • New Business & Market Penetration

 

 Professional Experience

Top Company, Incorporated, Any City, Any State

Leading developer and distributor of cutting-edge technology solutions aimed at improving business performance and productivity.

Executive Vice President; International Sales

2009 - Present

  • Drive international sales operations generating $28B in annual revenue and employing an elite group of 124 top sales executives and representatives managing companies top-tier client base.

  • Guide corporate strategies in the development and execution of infrastructures throughout Asia and Europe, including sales, marketing, research & development, engineering, distribution, finance, and relationship building efforts.

Selected Achievements
  • Developed sales and marketing plan in support of an investor-managed $10M sales initiative.

  • Increased revenues by $5M within 17 months by establishing profitable OEM and international distribution channels.

  • Negotiated vendor contracts for best price options, and pinpointed and removed gratuitous cost factors.

  • Maximized sales and revenue growth, penetrated competitive markets, and identified new business opportunities.

  • Company is currently recognized as the #1 tech leader in the industry, up from the 24th position.

Hands down, Joseph Fiction is one of the best sales leaders in the industry. He took an underperforming global division and turned it into a revenue producing powerhouse; catching the attention of the entire industry and winning Top Co. accounts with some of the most lucrative businesses and Fortune 50 companies in our target segment. A pure winner.

 - John Doesitall, President, Top Company, Inc.


DEF Corporation, Any City, Any State

Manufacturer and distributor of cogs and sprogs serving the automobile industry on a global scale.

Vice President of Sales & Marketing

200 - 2008

  • Brought on board to resuscitate a failing national sales division and expand sale operations in a wider global market.

  • Rejuvenated sales, marketing and business processes, enterprise-wide, and resolved international logistics and U.S. Customs issues. Cultivated strategic partnerships with leading vendors, dealers and sales channels.

  • Prepared annual updates to marketing policy and contributed to annual fiscal plans.

  • Negotiated contract terms and provided consultation to information providers in all principal decisions. Reviewed current contracts to determine deficiencies, loopholes, modifications, renewals, and terminations, as situations dictated.

  • Recruited, trained, and retained a team of top-caliber sales professionals and marketing executives.

Selected Achievements
  • Generated $2.7M in target market in less than 2 months, with over $2B forecasted in new business contracts.

  • Designed and executed tactical sales and marketing solutions to support a $2.5M strategic partnership.


GHI Company, Any City, Any State

American multinational corporation. Major designer and seller of consumer electronics, computer software, and personal computers.

Director of International Sales & Marketing

2002 - 2006

  • Conducted bottom-up reorganization of international sales in preparation of a major new product release.

  • Identified and recruited top-tier industry talent, and groomed management professionals for key executive positions.

  • Implemented a first-of-its-kind international distribution training program for Asian and European distributors, generating a solid interest in company product in overseas markets, with a $2.5M marketing budget.

  • Instituted a system of team leads to organize, operate, and mentor production team. Team leads were established in sales, marketing, product development, customer support, and product engineering.

Selected Achievements
  • Developed and executed an innovative marketing plan that generated a 78% growth in the first 14 months.

  • Expanded interests in overseas markets; moving product position from #24 to #2 in less than a year.

  • Bolstered sales and marketing efforts to produce a 45% increase in prospects through the launch of two new products through strategic partnerships, national and international marketing campaigns, and major trade show unveilings.


JKL Incorporated, Any City, Any State

Global wholesale provider of technology products and supply chain services.

Executive Manager - Import/Export Merchandising

1998 - 2001

  • Managed company’s largest revenue producing business unit, with over $24M in annual sales. Supervised an elite team of 4 division directors, 3 regional managers, and 125 top sales representatives. Coordinated marketing activities.

  • Negotiated with U.S. and international companies to create strategic export programs that succeeded in surpassing all sales targets, while ensuring the highest standards of service and quality were continuously maintained.

Selected Achievements
  • Received national recognition for achieving 400% of shipped unit business plan.

  • Identified new import product opportunities and evaluated domestic buying offices, reducing costs by over 40%.

  • Researched and designed a new advertising program that utilized $250K of co-op advertising, successfully increasing sales and market penetration of suppliers in the $2M to $4M range.

  • Saved $350K in operating costs via development and implementation of an automated system to track, evaluate, and reduce product deficits.


MNO Inc., Any City, Any State

American multinational corporation. Major designer and seller of consumer electronics, computer software, and personal computers.

Manager; Sales & Risk Management

1995 - 1997

  • Successfully positioned company to emerge from bankruptcy through product and market diversification, creation of precise reporting structures, and development of risk analysis procedures in both marketing and merchandising.

  • Led formulation of franchise and distributor agreements and negotiated key contracts.

  • Led a professional team of 138 sales executives in eight countries.

Selected Achievements
  • Introduced a strategic merchandising plan that met the unique needs of a high-level corporate account wanting to target a specific market niche; increasing account’s national sales by more than $3.4M in just over 6 months.

 

University of Import, City, State

2008

  • Master of Business Administration (MBA) Emphasis in Marketing

Coursework: Marketing; Financial Reporting & Control; Leadership & Organizational Behavior; Technology & Operations Management; Business, Government, & the International Economy; Strategy, Leadership & Corporate Accountability

State University, City, State

1995

  • Bachelor of Science Business Management & Marketing

Coursework: Marketing; Operations Management; Management & Organizational Behavior; Finance; Law/Social Issues in Business; Strategic Management; Operations Analysis; Quality Management; Decision Support Systems for Operations

 

 Industry Associations
  • Sales & Marketing Executives International (SMEI)

  • American Management Association (AMA)

 

 

 

Joseph P. Fiction
1234 Any Street Any City, State 09876